Branding
A brand that gets recognized and remembered.
We don't design a logo: we build a system. Strategy, brand idea, verbal and visual identity, and real-world applications so every touchpoint (website, social media, storefront, ads) speaks with the same voice.
Sound familiar?
You have a logo. What you're missing is a brand.
Every piece looks like it's from a different company
The website says one thing, Instagram another and the storefront another. Without a system, every designer reinvents the brand.
You compete on price because you don't stand out
If your brand doesn't communicate why you, the customer only compares the number.
The logo doesn't work where you need it
It gets lost at small sizes, has no dark-background version, doesn't exist in vector. Every application is a patch.
What's included
From strategy to applications, with decisions made.
A brand book isn't an inventory of options. It's an idea, a system and a guide so anyone can apply it well.
Brand strategy
Audience, competition, positioning and value proposition. What your brand stands for and why someone should choose it.
Brand idea and verbal identity
A concept that organizes everything, a tone of voice, a tagline and the key messages for web, social media and sales.
Logo and versions
Primary, secondary, symbol, light- and dark-background versions, clear space and minimum sizes. All in vector.
Visual system
A palette with hierarchy, typefaces chosen and justified, grid, iconography and photographic style.
Real-world applications
Social media, content templates, stationery, signage, sales deck and campaign pieces, designed with the system.
Brand book
A paginated PDF guide with rules, examples and mistakes to avoid, so your team and your vendors apply the brand the same way.
Our approach
We decide and we justify. We don't hand you three logos to pick from.
A strong brand is born from a clear decision, not a menu. We research, propose one direction with arguments behind it and develop it all the way through. Whatever needs your sign-off goes on a single list; the rest, we handle.
- One identity proposal, fully developed, with a strategic rationale.
- Two rounds of revisions included on that direction.
- Final files delivered in vector, PNG and PDF, organized by use.
- Optional monthly support for content and campaigns with the new brand.
Immersion and diagnosis
Interviews, analysis of the competition and of your current brand. We understand the business before we draw.
Strategy and brand idea
Positioning, value proposition, tone and creative concept. We validate it with you before designing.
Identity and visual system
Logo, color, typography and graphic elements, presented on real-world applications.
Applications and brand book
Final pieces, organized files and a usage guide. And, if you want, a launch on social media and the web.
Who it's for
Where should you start?
I'm creating a brand
We start with strategy: who you sell to and what makes you different. With that, the identity is born with meaning.
I want to update my identity
We keep what your audience already recognizes and refresh what's holding you back. With a transition plan so you don't lose recall.
I have a logo, but nothing else
We build the system around the logo you already have: color, typography, templates and brand guidelines.
Frequently asked questions
Before you start.
How much does a branding project cost?
It depends on the scope: identity only, identity plus applications, or full strategy with a brand book. We give you a fixed price in the first meeting. 50% payment to start and 50% on delivery.
How long does it take?
Between 4 and 6 weeks for a full project, depending on how quickly you sign off. A system built on an existing logo can be done in 2 to 3 weeks.
Do I get the editable files?
Yes. Logo in vector (AI, SVG, PDF), PNG versions, typefaces with their licenses noted, editable templates and the brand book in PDF. The brand is yours.
Can you register the trademark with Indecopi (Peru) or the USPTO?
We check the availability of the name and the tagline before designing and prepare the files for registration. The legal filing is handled by your attorney or an intellectual property firm.
Next step
Let's build a brand with direction.
Tell us what you sell, to whom, and what you want people to feel when they see you. We'll tell you where to start.
